When I took on the re‑branding and website redesign for Green Street Solar, my goal was to bring coherence to their brand identity while creating an experience online that felt as clean, approachable, and modern as the solar systems they install.

I started by defining the brand’s core values — family, freedom, innovation, sustainability, reliability, and fun — and distilled them visually into a fresh logo lock‑up and a refined palette that speaks to both energy and trust. From there, I built the website UI with responsiveness in mind: the mobile layout and desktop version carry the same visual integrity but adapt elegantly to screen size.

Throughout the project I focused on clarity of messaging (so the audience quickly understands what the company offers), consistency of visual language (so the brand lives just as strongly on a phone as it does on a billboard), and a meaningful user journey (from homepage to service details to contact). The result is a brand and website that align with the company’s mission and elevate its presence in a competitive renewable‑energy market.

My contributions spanned from logo & visual identity design, through art‑direction of photography and web layouts, to the final hand‑off of production‑ready assets.

LeanMD is a medically-supervised custom weightloss program. Diablo Family Physicians choose patients who are already part of the practice to participate in this custom, life-saving plan. This system is strict, yet manageable, and most of all, effective. 

The visual identity and voice of LeanMD had to be legitimate and serious, yet friendly and approachable at the same time. 

The manuals are full of vital information, which needed to be broken down into smaller, more digestible chapters. Statistics, charts, and tables are used to display some of this information so that it can be read clearly in a snapshot.

Also, meal plans are displayed using icons in addition to words. This approach visually simplified the information, making the plan easier to stick to in the long run. 

Contributions: Branding, Graphic Design, Information Design, and layout.

Here is a collection of identities that I've had the pleasure of designing. 

THE PROCESS
VALUES: During the Discovery step, identify key values that the visual identity must communicate.

IDEATION & RESEARCH: I begin the identity design process the old-fashioned way; by sketching as many ideas on paper as possible, researching competitive logos, creating moodboards and inspiration boards, and clearly identifying key values that the client needs communicated through their brand elements.

ORGANIZATION & STRATEGY: The next step in the process is organization and planning. I identify the design directions that begin to emerge as our ideas, sketches, and values are grouped.

CONVERGE-DIVERGE: Rounds of revisions bring focus to a visual solution that works for the client. 

This collection showcases my work designing icons and UI elements for a range of digital platforms—from Apple Music integrations to clean, functional interfaces for energy and tech companies.

I focus on creating visuals that are both intuitive and brand-aligned, whether I'm designing a custom icon set for a website or refining UI details for an app. For me, good design is about clarity and purpose—each element here is crafted to support the user experience while maintaining a cohesive visual language.

These pieces reflect my attention to detail, adaptability across platforms, and commitment to design that’s both beautiful and usable.

From brainstorming with a team, to initial ideas, to follow-through on expansion, I very much enjoy the challenge of elevating consumer experiences for discerning clients across printed materials, digital, branding and mobile projects.

Each packaging project shown here illustrates how I’ve balanced aesthetics and practicality: engaging visual and brand design, clear communication, thoughtful structural design, and manufacturability. I believe packaging isn’t just a container—it’s a touch‑point for the brand, a moment when a consumer interacts with the product.

Please take a look at the work here and you’ll see a range of different product types, packaging formats and creative challenges solved with strategic design. The goal is to create solutions that not only look great, but work well for the brand and market.